History Of Inco Beverage
The son of Italian immigrants, Inco Beverage founder Joe Incardona embodied the spirit of the American entrepreneur. From the day he started Inco Beverage, he truly loved the beer business. It showed in the hard work and determination he and his wife Amelia poured into building their business from the ground up.
From its beginnings as a small distributor of a single beer brand (Rockwood Beer of Rockwood, PA), Inco Beverage grew by leaps and bounds. Joe had a knack for anticipating important changes in the industry, which helped him acquire franchises for many of the nation’s top beer brands.
Where it all Began
It began just two weeks after Prohibition ended in 1933. The son of Italian immigrants, Inco Beverage founder Joe Incardona embodied the spirit of the American entrepreneur. From the day he started Inco Beverage, he truly loved the beer business. It showed in the hard work and determination he and his wife Amelia poured into building their business from the ground up.
Legislative Initiatives
From its beginnings as a small distributor of a single beer brand (Rockwood Beer of Rockwood, PA), Inco Beverage grew by leaps and bounds. Joe had a knack for anticipating important changes in the industry, which helped him acquire franchises for many of the nation’s top beer brands.
In addition, Joe became a leader on the political side of the beer business. His growing role in the Pennsylvania beer industry’s lobby took him to the nation’s capital, where he testified on a proposed free trade bill before the House Committee on Interstate and Foreign Commerce. Joe was a founding member and was also elected president of the Pennsylvania Malt Beverage Distributors Association. During his six-year term, he helped draft important beer industry legislation, working closely with Pennsylvania’s governor and Congressional representatives.
growing portfolio of brands
Joe’s acumen in the beer business helped him land the opportunity to become a Miller Brewing Co. distributor ten years before the company created the light beer category with its popular Miller Lite product.
The addition of Coors to Inco’s growing portfolio of brands brought phenomenal growth to the company. Joe’s wealth of industry experience, and his commitment to quality and service, helped place Inco Beverage among the leaders in its industry. Other key suppliers such as Boston Beer/Sam Adams, Constellation Brands (Modelo, Corona), Heineken, Mark Anthony Brands (Mike’s Hard Lemonade/White Claw), and FIFCO (Labatt/Seagram’s Escapes/Genesee) followed suit in awarding franchise territory to Inco Beverage.
Joe Incardona passed away
second generation of family owners
acquired Greensburg Beverage
In January 2019, Inco Beverage acquired Greensburg Beverage, of Greensburg, PA. A dedicated team of Greensburg Beverage employees became part of the Inco Beverage family, and have enhanced the efforts of our great team at the Johnstown facility to serve an expanded customer base in a fifteen-county footprint.