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Photo History
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Early 1920s: Joe Incardona, fourth from
left, with his band "The Vagabonds"
Amelia and Joe Incardona with their daughter, Nancy Rizzo, and son, Nino Incardona, in the 1950s
   
Inco INco
Joe Incardona (center) with the younger generation of Incardonas. Rick Rizzo (standing, on right) was instrumental in helping to modernize Inco Beverage during the 80s and 90s. View of downtown Johnstown, just blocks from Inco Beverage, during the March 1936 flood.
   
INco Inco
View of downtown Johnstown, just blocks
from Inco Beverage, during the March 1936
flood
No, we weren't kidding, there was a time when a bottle of beer cost only 20 cents!
   
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Joe Incardona, accepting the Schlitz Hall
of Fame award given to the company's top distributors in 1962.
Joe Incardona visits a customer during the heyday of Schlitz beer.
   
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Another view of the Railroad Street location in downtown Johnstown, where Inco Beverage operated until 1958.